Changing high streets for the better,

one business at a time

Join Jo logo

+

Our team

JO is brought to you by the team behind SaveTheHighStreet.org, a 7-year-old industry movement changing high streets for the better. Our shared mission brought us together and we’ve helped build hundreds of successful businesses in this market.

Our mission

We believe in a future of diverse, thriving high streets led by local independents that unlock their potential. JO exists to make this a reality; helping retailers, restaurants, salons, cafes, galleries, gyms, pubs, barbers, bakers, makers, market traders and other high street entrepreneurs succeed, at every stage of their journey.

20,000+

Businesses supported

50+

High streets launched

150+

Industry-wide partners

Accelerate your
business with JO