“I can’t thank JO enough for helping me open on the high street for the first time. My business is now growing faster than ever and my sales are hitting new heights. I couldn’t have done this without JO, which made it so much easier to get started in the ‘real world’!”
Zeenat had grown AbayaTopia into one of the UK’s leading online modest-wear fashion brands but hadn’t yet achieved her biggest goal of launching on the high street.
She felt this was the natural next step to grow her business by giving her customers the chance to ‘try before they buy’, as well as to increase local brand awareness and sales.
But as an online-only brand owner, Zeenat had no idea how to turn that dream into a reality — which is where JO came in.
JO was able to help Zeenat work through the logistics and challenges of going online to offline, right from square one.
✅ Helped her secure an ideal vacant unit to launch her business in
✅ Built Zeenat an action plan for launching on the high street, covering:
✅ Helped her execute that plan with expert guidance and unique solutions from our network of high street business specialists
✅ Gave Zeenat her very own Success Manager to help smoothen the transition of launching offline for the first time
✅ Launched Zeenat on the high street for the first time in just 3 weeks
✅ Brought in 1000s of customers in just three months
✅ Increased weekly sales by 40%
✅ Proved her physical business model
✅ Transitioned from 3-month pop-up to 12-month lease
✅ Built a long-term plan to become an omnichannel leader in modest-wear market
