On a mission to transform and strengthen the high street


Our team

JO is brought to you by the team behind SaveTheHighStreet.org, a 6-year-old industry movement that is supporting 20,000+ local businesses across the UK. Our shared mission brought us together and we’ve helped build hundreds of successful enterprises, on and for the high street.

Our mission

We believe the future high street will be led by growing local independents. JO exists to make this a reality; helping retailers, restaurants, salons, cafes, galleries, gyms, pubs, barbers, bakers, makers, market traders and other high street entrepreneurs succeed, at every stage of their journey.


Businesses supported


High streets launched


Industry-wide partners

Our journey

We kicked off a multi-year research project with 1000+ local independents and 50+ industry experts to answer the question ‘what does it take to succeed on the high street?’ Within 3 months, the decision was made to start building JO.



Version 1 of JO launched and soon after was being rolled-out on dozens of high streets by councils, landlords and community champions to help their local businesses survive, adapt and even grow through the lockdown-era high street.

All high street entrepreneurs across the U.K can now join JO. from pre-launch startups to fast-growing scaleups and everyone in between. Today, JO can help users boost footfall, grow online or launch new premises on the high street.



Over time, JO will also help users secure funding, improve loyalty, manage people and achieve a range of other goals. Our vision is a future of diverse, thriving high streets full of successful local independents on JO.

Take your business to the next level with JO