Changing high streets for the better,

one business at a time

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Our team

JO is brought to you by the team behind, a 7-year-old industry movement changing high streets for the better. Our shared mission brought us together and we’ve helped build hundreds of successful businesses in this market.

Our mission

We believe in a future of diverse, thriving high streets led by local independents that unlock their potential. JO exists to make this a reality; helping retailers, restaurants, salons, cafes, galleries, gyms, pubs, barbers, bakers, makers, market traders and other high street entrepreneurs succeed, at every stage of their journey.


Businesses supported


High streets launched


Industry-wide partners

Accelerate your
business with JO