On a mission to
future-proof our high streets.


JO is brought to you by the team behind SaveTheHighStreet.org

SaveTheHighStreet.org is an industry-wide movement supporting local businesses across the UK. We’re on a mission to make high streets diverse, vibrant and successful. The movement launched in August 2016 and has already engaged over 25,000 UK businesses.

In partnership with various local stakeholders, SaveTheHighStreet.org gives local communities the tools they need to future-proof their high streets with industry-leading support, growth opportunities, and JO: the UK’s first digital assistant for the high street.


We believe the future high street will be led by small local businesses.

As high streets continue to change, they’ll need a different kind of support to achieve their full potential. That’s why we build JO: to give high street independents the tools they need to thrive – not just survive – in our digital era.

JO is designed to help small businesses achieve their goals, stay ahead of the curve and grow in a way that’s truly sustainable. Its mission is to help high street businesses prosper by embracing change whilst staying true to what makes them independent and unique.


In 2017, we kicked off a multi-year research project with contributions from thousands of high street businesses and industry champions to answer the questions: what does it take to succeed on the high street?

At the same time, our own expert team started work on a new solution to radically improve the impact and economics of high street business support.

JO now serves hundreds of high street businesses across the UK with an all-in-one solution that helps them achieve their goals and stay successful.

Join our mission and start growing better on JO